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Attracting Monthly Donors and Keeping Them

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Recurring-giving programs are growing in popularity. And for good reason: Donors who give monthly are more likely to stick with an organization. They also provide a reliable source of revenue and are likely to give more over their lifetime than donors who give once or twice a year.

“If you’re taking gifts from individuals, you should be setting up a sustainer program,” says Anne Ibach, director of membership at Oregon Public Broadcasting, which has more than 30,000 monthly donors. “People will give to a finite number of organizations this way, so you better get out there and be one of the ones they’re giving to.”

Here we provide the information you need to start or expand your monthly giving program.