It can be challenging to manage numerous social-media networks, target different audiences effectively, and stand out from the competition online. Sometimes less is more, and a smarter strategy is one that focuses on using a few networks well rather than spreading your staff too thin.
We’ve gathered advice like this on a variety of social-media challenges — such as how to engage millennials and baby boomers and how to avoid common pitfalls — in this collection of resources to help improve your nonprofit’s social presence.
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Fundraising Fundamentals Podcast
How to Build Communities on Social Media
Charities should throw themselves into discussions about their causes to build ties to potential donors on Facebook, Twitter, and elsewhere, say two nonprofit experts. -
Podcast
How to Use Social Media to Connect With Older Supporters
Alejandra Owens, who works on digital strategy at AARP, shares tips on how to reach people over age 50. -
Advice
6 Ways to Use LinkedIn to Boost Fundraising
Fundraisers share their advice for collecting better data, connecting with board members’ networks, and more. -
Managing
Choose the Social-Media Networks That Fit Your Charity’s Goals
Knowing who uses what platforms and for what purposes can make outreach to supporters much more efficient. -
Social Good: A Chronicle Podcast
Why Charities Should Use More Kinds of Social Media
Don’t limit your organization to Facebook and Twitter. Encourage your whole staff to use a wide variety of social-media sites. -
Podcast
How to Use Social Media to Rally Supporters
Learn the behind-the-scenes lessons from a social-media campaign that helped a Texas lawmaker derail an anti-abortion bill. -
Opinion
5 Falsehoods That Keep Nonprofits From Making the Most of Social Media
Nonprofits must stop worrying about crazy people online and instead focus on finding well-meaning people who want to help shape and support their cause, says the author of Matterness, a book released last week. -
Advice
A 1-Month Plan to Fine-Tune Your Website
Set and meet goals for improving your website with this four-week plan and accompanying interactive chart that helps track and assess the most effective changes. -
Podcast
Simple and Effective Facebook Tactics for Nonprofits
Recycle your best posts and use tools that help coordinate email and social-media campaigns, say two digital-marketing experts. -
Advice
How to Keep Your Staff Out of Trouble on Social Media
Watch the recording of a live discussion about establishing and enforcing a social-media policy. -
Advice
How to Use a Website Tracking Tool to Improve Fundraising
Watch a half-hour tutorial and discussion about analyzing how people use your website. -
Advice
How to Use Tumblr to Get Your Nonprofit Noticed by Potential Donors
Watch the recording of a live video tutorial on how nonprofits are using Tumblr: for fundraising, for blogs, as a website, and more.