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Challenging Sacred Cows and Killing Jargon: Our Most Popular Articles of 2016

2016 in Review: The Most Popular Chronicle Articles of the Year

A lot’s been made of 2016 being a watershed year for “post-truth,” but our readers went against that trend.

The stories they wanted most this year share a common thread: evidence and data over convention and tradition.

Our subscribers read about how some groups have boosted revenue by questioning “sacred cows” of fundraising. They considered a leading strategic-philanthropy proponent’s mea culpa for the ramifications of his theory as it was used in practice. They looked for tactics that worked in online fundraising, donor acknowledgment, and capital campaigns. They learned about a rising group of female philanthropists and how to find overlooked donors hidden in their data.

And, as they prepared for 2017, they looked for evidence of how the next presidential administration would influence their work and programs.

Below, the 10 stories our subscribers read most in 2016.