As the pandemic deepens, philanthropists across the country are stepping up to support response efforts and help communities ride out this unprecedented crisis. Here are articles and tips from experts to help you make meaningful connections with big donors who are eager to make a difference — so you can deepen your relationships with them.
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Ask an ExpertAsk an Expert: Should Fundraisers Talk About Planned Giving During the Crisis?
Gary Pforzheimer, president of PG Calc, offers advice on when and how to talk about estate gifts during the pandemic. -
Tips and Tools
7 Low-Cost Ways to Stay Connected With Donors
A family-foundation head offers real-world examples of effective donor communications during a crisis. -
Tools and Resources
Responding to the Coronavirus Outbreak: A Curated Guide to Help Nonprofits
A collection of advice and tools to help nonprofits deal with the uncertainties surrounding the virus, including managing and leading, communicating, fundraising in a crisis, taking events online, and remote work. -
Reporters Notebook
What We Heard at AFP’s Virtual Conference (Reporters Notebook)
Navigating donor communication during the pandemic was a major theme throughout the virtual gathering of fundraisers. We tuned in and took notes from our homes. -
Fundraising
How to Raise Money if Your Nonprofit Isn’t Responding Directly to the Pandemic
Experts say it’s up to fundraisers to explain how their groups are affected by the current crisis. They say now is not the time to pull back on communications with supporters. -
Advice
Covid-19, the Economy, and the Nonprofit World: A Virtual Forum
Three experts in fundraising, managing, and philanthropy share advice on how to talk to donors now, recoup lost revenue from canceled in-person events, and manage staff and board members during the crisis. -
Tool Kit
Chronicle Advice on How to Respond to Covid-19
Chronicle resources to help your nonprofit adapt its policies and operations, keep donors close despite social distancing, and continue serving the community during difficult times. -
Resources
Fundraising During the Corona Outbreak: Answers to 5 Pressing Questions
Trying to decide if you should to cancel an event? Wondering what to say to donors, how to stay connected, or whether to ask for money? Here’s advice to guide you. -
Advice
4 Ways to Engage Major Donors During the Covid-19 Crisis
Tips for building and maintaining strong relationships with big donors when face-to-face interactions are not appropriate -
News
What We Have Learned From Crises That We Can Use in the Coronavirus Age
Most important: Reach out to big donors now because those who feel ignored sometimes stop giving altogether when the economy and the situation around the world brightens. -
Advice
Experts Urge Charities to Talk to Their Donors Now
Fundraisers might struggle with what to say, but in times of crisis, it’s critical to maintain open lines of communication with supporters. The future of the relationship may depend on it.
