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Covid-Era Fundraising by Big Charities: Special Report

In this aerial view, volunteers distribute food from the Second Harvest Food Bank of Central Florida to needy families at a drive through event on April 17, 2020 at the New Jerusalem Church in Kissimmee, Florida. Food banks across the United States are experiencing a surge in demand as unemployment numbers increase due to layoffs caused by the coronavirus (COVID-19) pandemic.

During the worst economic downturn since the Great Depression, giving has skyrocketed at food banks and other charities that serve people in need. But fundraising has also shot up at many groups that don’t have a direct connection to the crises of 2020, according to a new Chronicle survey of large charities. Still, fundraisers worry about what 2021 holds.

  • Photos of masked visitors at the Grand Canyon
    Fundraising

    Fundraising in Uncertain Times

    By Emily Haynes, Eden Stiffman, and Michael Theis October 28, 2020
    Giving was strong the first half of the year at the country’s biggest nonprofits, according to a Chronicle spot check. But fundraisers are worried about 2021.
  • afc-data-promo.jpg
    Survey

    How Big Charities Are Faring in Their Fundraising Amid Covid

    By Michael Theis October 28, 2020
    Our survey of the most successful fundraising organizations in the country shows how they have fared during the first two quarters of the year.
  • Zoom screen showing participants on a virtual tour to Israel
    Fundraising

    Virtual Events Have Gotten Mixed Results

    By Emily Haynes October 28, 2020
    Some nonprofits have used digital gatherings to win donations and attract new supporters. Others, like the Metropolitan Museum of Art, say the benefits don’t justify the time and work involved.
  • Photo of child reading a book
    Fundraising

    Fundraising Strategies Are Shifting

    By Eden Stiffman October 28, 2020
    Nonprofits are focusing on existing donors, and with hiring freezes in place, a growing number are outsourcing more development tasks.