Many nonprofits that rely on white donors haven’t done a good job connecting with donors of color. But the country is changing, and more charities are working hard to make up lost ground. The potential fundraising gains are significant: Nearly 1.3 million Americans of color are millionaires.
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NewsHow to Connect With Donors of Color
As the country’s demographics change, nonprofits that have long relied on white supporters are working to attract a broader swath of donors. -
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How to Find Donors of Color in Your Own Database
Determining current supporters’ race and ethnicity can help nonprofits figure out how to expand the pool. -
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Tex. Philanthropists Spur Fellow Indian Americans to Support Food Banks
Anna and Raj Asava started an outreach effort that’s drawing in new supporters in four cities.
