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Diversity in Giving

021820_MAR20 AttractingDonorsofColorMain21

Many nonprofits that rely on white donors haven’t done a good job connecting with donors of color. But the country is changing, and more charities are working hard to make up lost ground. The potential fundraising gains are significant: Nearly 1.3 million Americans of color are millionaires.

A version of this article appeared in the March 1, 2020 issue.