The nonprofit world is staring down the hard truth of declining rates of giving. Fewer than half of American households give to charity, down from two-thirds in the early 2000s.
Misdirected fundraising that is doing little to stoke humans’ innate generosity might be part of the problem. Indeed, an obsession with cash may be tamping down the desire to give.
Experts say nonprofits can help turn things around — if they change their approach to fundraising and work to forge stronger connections with supporters.
-
FundraisingHow Fundraising Can Help Reignite Giving in America — if It Changes
Twenty million households have stopped opening their wallets for charity. Nonprofits are at least partly to blame. -
Fundraising
Charity:water Believes Donors Have More to Give Than Dollars — if You Ask
The nonprofit offers its supporters a host of ways to give as they want. -
Fundraising
9 Ways to Forge Stronger Connections With Supporters
With rates of giving declining, here are tips for how to better engage everyday Americans. -
Innovation
How Mother Jones Defies Fundraising Rules to Build Community and Grow
The scrappy investigative journalism outlet wants donors to feel part of a “high-quality thought partnership.” -
Giving USA
2021’s Surprisingly Strong Giving Followed by Dark Clouds
Even as 2022’s economic uncertainty looms over fundraising forecasts, this much is clear: The pandemic-born surge in charitable giving was bigger than anyone knew. And it stretched into 2021.
