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Great Fundraisers

Shaun Keister, of University of California at Davis
Shaun Keister, of University of California at Davis

To be truly great at raising money requires a rare set of skills, say charity leaders, recruiters, and veteran fundraisers.

It takes listening deeply to donors, persistence, and patience with the slow dance of courtship and solicitation. It takes humility—a willingness to put a supporter’s needs ahead of one’s own career ambitions. And it takes an abiding passion and understanding of the cause for which support is being sought.