Many nonprofits seek corporate support to help increase awareness of their work, expand volunteer networks, and even attract new donors.
Yet the corporate-giving landscape can be confusing. Some companies have corporate social-responsibility departments; some have separate foundations for grant making; and in some cases, a nonprofit should approach the marketing department to pitch its cause.
The following resources offer advice on how to win support from companies to help you better navigate the world of corporate philanthropy.
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Advice5 Steps a Nonprofit Should Take When Entering a Partnership With a Company
Nonprofit leaders offer advice on how to draft an agreement with a company that sponsors a corporate-volunteer event or a cause-marketing campaign. -
Giving
Winning Corporate Aid: Advice From Experts
Research companies you’re interested in, show your results, and be ready to move quickly if the business decides to work with your charity. -
Advice
What to Do Before Pitching a Potential Corporate Supporter
It all starts with research and a good story about how your organizations can help each other, experts say. -
Corporate Giving
Luring Money From Business: Advice From Corporate Grant Makers
Enlist somebody who understands the company you want to court and find out what engages the corporation’s employees. -
Podcast
Podcast: 3 Rules for Getting Gifts From Big Corporations
Show your passion, always mention your connections to the company, and avoid letters of inquiry, says the president of the Wells Fargo Foundation. -
Advice
A Template for a Nationwide Corporate Cause-Marketing Partnership
What you can expect when entering a partnership with a company that operates in all 50 states. -
Advice
City Year’s Information Packet for Corporate Partnerships
How the organization communicates expectations, schedules, and more when working with a company. -
Advice
Vodka, Dogs, and a Nonprofit Love Story
As the founder of Tito’s Handmade Vodka has raised money and awareness for a veterinary nonprofit in Texas, the groups have discovered they are bound by their ideals as well as their devotion to canines. -
Advice
How One NFL Team Helps Strengthen Local Nonprofits
The Philadelphia Eagles football team changed its approach to philanthropy to better share its assets with nonprofits. -
Advice
Case Study: How a Company Picnic Raised $31,000 for Memorial Sloan Kettering
A Long Island perfume wholesaler raised more than $31,000 for Memorial Sloan Kettering Cancer Center with just a little assistance from the nonprofit. -
Advice
The Ups and Downs of Charity at the Checkout Counter
Our research indicates that, in general, checkout-donation efforts do not drive sales. But that’s not to say they don’t do good or have merit. -
Corporate Giving
Power to the People: Companies Hand Grant Decisions to Employees
Silicon Valley companies LinkedIn and VMware find a new recruiting tool in letting employees distribute thousands to charities. -
Advice
How a Hunger Charity Uses a Questionnaire to Vet Business Supporters
When a business approaches Stop Hunger Now with a partnership proposal, the nonprofit uses these questions to evaluate the offer.
