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How to Attract Midlevel Donors

August 17, 2016
How to Attract Midlevel Donors

Midlevel donors can get overshadowed by major contributors to nonprofits. Although they make up only 1 percent of the donor pool, midlevel donors account for 34 percent of gifts, said Alia McKee, principal at Sea Change Strategies, in a Chronicle of Philanthropy webinar.

Many middle donors become loyal supporters and represent significant potential, but only if nonprofits treat them well. This collection of resources can help you identify and nurture some of your most important supporters.