Burdened by student loans, young alumni often have trouble giving back to their alma maters. Some colleges and universities are developing creative approaches, which include crafting attractive and engaging online appeals, educating students and young alumni about philanthropy, and even asking alumni to volunteer instead of donating. Here’s a collection of Chronicle resources to help you build stronger ties with recent graduates.
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NewsUniversity Trust Lets Donors Do the Grant Making
The University of Virginia’s Jefferson Trust invites donors to give $100,000 each and then decide as a group how to spend the money to strengthen the student experience. -
Fundraising
Colleges Are Inventing New Ways to Attract Recent Graduates to Donate
A new study finds young people are far more inclined to give to causes other than their alma mater. -
News
How Universities Are Bringing Millennial Alumni Into the Giving Fold
Many colleges are deciding that forging closer connections now is the best bet for the future. -
News
Study Details Why College Alumni Don’t Give to Alma Maters
Among graduates who give, 26 percent said they would donate more if they could earmark their money for specific campus purposes, according to a new survey. -
Tomorrow's Donors
How to Raise Money From Young Donors
Talk in young people’s language, let donors get close, explain where the money goes, and other advice. -
News
New Online-Giving Site Helps Colleges Target Young Alumni
Established last year, GiveCampus.com is helping colleges raise millions of dollars by tailoring solicitations to younger, more tech-savvy donors, writes The Washington Post. -
Opinion
Opinion: Why a College Should Teach Its Own History
For one thing, a large course with cross-disciplinary appeal creates a sense of community that, in both short and long terms, do a college good.
