The pool of public personalities nonprofits can partner with to generate attention and money has swelled thanks to digital channels like YouTube, Instagram, and Twitter. This special report explains is how some groups are tapping stars and new online tools to maximize their messages — and their fundraising.
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NewsStars Align for Small Charities to Raise Big Money Online
Several for-profit companies are making it easy for nonprofits to connect with A-list celebrities for digital campaigns. But there are pitfalls, and it’s often not clear who benefits the most. -
News
Celebrity Philanthropists: Which Ones Go the Extra Mile
Alec Baldwin, Taylor Swift, Michael Jordan, and others have all given big sums to causes they care about. -
Advice
What It Takes to Make Charity-Celebrity Partnerships Work
Charity leaders and the stars themselves dish about the ins and outs of working with big names to raise big money. -
News
Hollywood Producer’s Nonprofit Helps Ex-Inmates Forge New Paths
Scott Budnick, a key player on the Hangover movies, sidelined his film career to go behind bars and help troubled young men turn their lives around. -
Advice
How a Charity Made the Most of a Celebrity Supporter’s TV Appearance — After Years of Patience
The Fistula Foundation maximized a comedian’s decision to donate his winnings from Jeopardy. -
News
Social-Media Stars Ascend as Top Partners for Nonprofits
Tyler Oakley is part of the growing crop of Internet sensations who present big opportunities, and big risks, for charities seeking to boost awareness and fundraising. -
Advice
What to Consider Before Holding a Celebrity Fundraising Event
Bringing a star to your event could attract attention and money — but it could also become a disaster without careful planning. Here’s what to think about. -
News
Facebook Expands Charity Fundraising Tools for Celebrities and Corporations
The company is also taking a page from the playbook of crowdfunding sites like GoFundMe and expanding its features to allow fundraising for personal reasons. -
Fund Raising
Celebrities May Be Overrated as Online Fund Raisers
Ashton Kutcher, Kanye West, and other big-name celebrities don’t do as much good for charity on social networks as less-famous people, a new study finds.
