Today is the third annual Give Local America, a nationwide giving day that harnesses the support of community foundations and United Way branches to encourage giving to local nonprofits.
Now in its third year. the day coordinates community giving days, which have proliferated in recent years, uniting them on the same day. Last year, the event raised $68.5 million online for more than 9,000 nonprofits nationwide in a roughly 24-hour period.
This year promises to be even bigger, with more matching dollars, thousands of new nonprofits benefitting, and more communities participating. GiveLocalNYC, The Big Give Houston, and Pittsburgh Gives are among those joining this year. Check The Chronicle later this week for fundraising results and examples of creative fundraising tactics used throughout the day.
Making the most of these fast-paced campaigns requires preparation and planning. Below are links to resources from The Chronicle that will help you put on a successful giving-day event.
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Advice
Tips for Keeping New Donors After a Giving Day
Welcome packages, exclusive thank-you receptions, and more things you can do after the campaign ends. -
AdviceHow Giving-Day Strategists Are Making Tweaks to Keep Raising Millions
Organizers of some day-long fundraising drives are letting donors schedule gifts in advance, doubling down on training participants, and deploying paid social-media ads to push totals higher. -
Advice
An 8-Week Plan for Success on Giving Tuesday or Any Giving Day
A community foundation’s planning tool includes questions to help you plan a 24-hour fundraising event week by week, as well as checklists and charts to keep track of goals and assign tasks. -
Advice
Online Fundraising: 4 Standouts in Crowdfunding and Giving Days
How competition, prizes for all levels of gifts, and a year of planning brought success. Also, the philanthropy battle between Colorado and North Texas. -
Advice
Hosting an Online Fundraising Event: The ‘What If’ Checklist
Scenarios to prepare for when planning an online fundraising event or giving day. -
Advice
Best of Online Fundraising: Tactics That Work
The Chronicle asked experts and readers to identify charities that stand out in their use of the Internet to gain support and sell their causes. -
News
North Texas Giving Day Raises Record-Breaking $33.1 Million
Fueled by social media, email, events, and mutual support, 2,022 nonprofits in the region collected more than 118,000 donations in just 18 hours. -
News
Give Local America Aims to Multiply Success of Community Giving Days
The May 5 event brings community foundations and local nonprofits together for a fundraising marathon. -
News
Crowdfunding Website Charidy Has Unique Formula for Giving-Day Success
Used primarily by Orthodox Jewish nonprofits, the platform combines the heft of major donors, the pressures of time, and an all-or-nothing funding contingency. -
Fundraising
Fundraising Blitzes Bring Colleges Big Money in a Matter of Days
Borrowing from the momentum of crowdfunding and giving days, colleges are using online drives with lots of social-media promotions to show donors why small gifts matter. -
Opinion
Charities Should Give, Not Beg, on Giving Tuesday
The competition for donations on December 2 runs the risk of alienating the very people nonprofits need most.
