Online fundraising is growing up.
Triple-digit growth in online donations is a thing of the past for many nonprofits, and to keep the revenue flowing as the technology matures, organizations are testing their online strategies carefully, integrating them with more traditional fundraising tactics, and hiring experts dedicated to online efforts.
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Online-Fundraising SurveyOnline Giving Grows Up
Nonprofits are testing their online approaches carefully, coordinating them with direct-mail and other efforts, and hiring experts dedicated to Internet fundraising. -
News
Online Fundraising Goes Mainstream
Internet giving grew by roughly 13 percent last year, according to a Chronicle survey of 100 of the largest nonprofits. -
News
Online Fundraising at Large Charities
The Chronicle’s annual survey of online fundraising shows data for 2013 with a comparative look at online giving trends since 1999. -
Online-Fundraising Survey
Digital Innovation Team Sends Gifts Soaring at Sierra Club
A three-person unit tests and refines the group’s email and social-networking formats. -
Online-Fundraising Survey
Charities Offer New Tools to Help Supporters Raise Money Online
A growing number of groups are creating fundraising platforms that make it easy for people to attract donations from friends, relatives, and colleagues. -
Advice
Fundraising by Text Message: What Worked and What Didn’t
A museum learned that most people don’t use smartphones to support an exhibit, while the Salvation Army persuaded lots of people to give that way after a disaster. -
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Nonprofits That Raised the Most in Recurring Gifts
Hear to Heart International raised 73.5 percent of its online gifts from donors who gave on a regular basis. -
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Web Traffic and Smartphone Donations Are Growing Fast
About 14 percent of all online gifts to the Heritage Foundation and Memorial Sloan Kettering Cancer Center were made with mobile devices. -
News
How The Chronicle Compiled Online Fundraising Data
All of the organizations in the Philanthropy 400 received questionnaires, and of those, 100 sent us their data.
