For most charities, online fundraising remains a small slice of revenue. But every year, that slice gets larger: Online support grew by a median of 23 percent in 2017, according to a survey by M+R, a consulting company. For our May cover, the Chronicle looked at nonprofits reaping big gains using Facebook, crowdfunding, giving days, peer-to-peer fundraising, and more.
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AdviceOnline Fundraising: 4 Standouts in Crowdfunding and Giving Days
How competition, prizes for all levels of gifts, and a year of planning brought success. Also, the philanthropy battle between Colorado and North Texas. -
Advice
6 Top Social-Media and Peer-to-Peer Efforts Include YouTube Star and Cute Cats
Video that goes viral, a Facebook bonanza, and other digital-age success stories. Plus: tips and tools. -
Advice
How 4 Groups Netted Big Returns in Online Fundraising With Just the Basics
Simple tools — including thank-you videos and informal email reports — can win the day. -
Advice
A Bike-athon Pro Talks About How to Motivate Your Volunteer Fundraisers
Rider Chris McPhee, who has helped raised $700,000 to fight cancer, builds highly committed peer-to-peer teams. -
News
Online Donations Rose a Median of 23% in 2017, Study Says
Gifts from mobile devices rose especially fast, accounting for nearly one in four dollars raised online, according to the latest survey. -
News
Readers’ Choice: Great Models of Online Fundraising, Provided by You
See standout examples of how nonprofits are using Twitter, Facebook, and other digital tools. -
Tool Kit
Tips and Tools for Building Strong Peer-to-Peer Fundraising Programs
A collection of resources to help nonprofits attract loyal volunteer fundraisers and build a strong sense of community among supporters. -
Tool Kit
A Guide to Creating Nonprofit Videos
A collection of Chronicle resources to help you craft captivating videos and get them on donors’ screens. -
Tool Kit
Build a Stronger Social-Media Presence
A collection of resources to help your nonprofit stand out from the competition, get millennials and baby boomers interested in your group, avoid common pitfalls, and more. -
Tool Kit
On Give Local America Day: How to Plan and Participate in a ‘Giving Day’ Event
Case studies, tips, and tools to help your nonprofit make the most of a 24-hour crowdfunding campaign. -
Tool Kit
A Beginner’s Guide to Crowdfunding
Tips and advice to motivate people to give online directly to your project.
