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Online Fundraising That Works

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For most charities, online fundraising remains a small slice of revenue. But every year, that slice gets larger: Online support grew by a median of 23 percent in 2017, according to a survey by M+R, a consulting company. For our May cover, the Chronicle looked at nonprofits reaping big gains using Facebook, crowdfunding, giving days, peer-to-peer fundraising, and more.