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Person to Person: What Nonprofits Need to Know About Direct Giving

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Many donors give directly to people in need, but those contributions don’t show up in traditional measures of generosity. Still, nonprofits need to pay attention. Without understanding the full scope of how and why people give, they may fail to build ties with generous people.

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    What Drives Direct Giving and Why It Matters to Nonprofits

    Whether the popularity of direct giving is a sign that nonprofits aren’t winning the trust or hearts of some portion of the giving public remains an open question. But it’s critical that nonprofits pay attention and take all kinds of giving seriously — including that which doesn’t pass through formal charitable structures.
  • Direct Giving

    Mutual-Aid Groups Ponder What’s Next

    Neighbors came together to help one another with food and other basic needs during the pandemic. Some of the volunteer-led efforts are now seeking nonprofit status.
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    Many Attractive Elements of Direct Giving Also Have Downsides

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  • Giving

    Diverse Donors Led the Shift to Social- and Racial-Justice Giving in 2020, New Report Says

    Foundations and companies turned to leaders and donors of color to help guide their racial-justice giving.
  • Online Fundraising

    Crowdfunding Continues to Gain Traction as a Fundraising Tool

    Roughly 32 percent of people say they donate to a crowdfunding effort each year, according to a survey. Nine out of 10 respondents said they’d continue to give the same amount or more to crowdfunding efforts over the next three years.
  • Opinion

    What Big Philanthropy Can Learn From the Citizen Networks Helping Us Survive Today’s Crises

    Neighbors have informally created mutual-aid efforts that provide hand sanitizers, masks, bail for protesters, and other necessities. The democratic approach to giving aid is a model for how philanthropy can make a bigger difference.