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Raise Your Nonprofit’s Profile Using Old and New Communications Tactics

These days, a smart communications strategy combines traditional tactics for getting media coverage with low-cost online outreach such as social media, blogs, and online campaigns. Doing both well requires a mix of skills and tactics.

For example, getting busy journalists’ attention requires timeliness and thoughtful planning, while establishing an active online community takes relevant content, two-way communications, authenticity, and consistency.

In this collection of resources, we share proven ways to raise your organization’s profile using both traditional and new methods.

Whether you’re developing a new communications strategy or looking for simple ways to hone your outreach, these articles can help.