The makeup of American households is shifting, thanks to a number of factors, including people marrying later in life or choosing not to marry at all. The Chronicle examined the opportunities and challenges for fundraisers who can expect to be working with more nontraditional donors in the future.
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NewsFundraising From the Modern Family
Nearly half of adults are not married, and charities are finding that their giving is anything but traditional. -
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LGBTQ Groups Adjust to More Married Donors
About half of gays and lesbians are now married, which some fundraisers fear will mean fewer bequests, because more money will be left to spouses and children. -
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No Kids, Big Bequests
People who are childless are more likely than others to surprise nonprofits by leaving money to them in their wills. Because baby boomers are more likely than other generations to be childless, those surprises may grow more common. -
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Nonprofits See Big Planned-Gift Potential as Childless Boomers Age
Research shows donors without kids give more, both during their lifetimes and in bequests, and fundraisers are taking family status into account in shaping stewardship strategies. -
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Superwealthy Donors From America’s Modern Families
Never married, divorced, and childless donors dot the ranks of the biggest philanthropists in the United States.
