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Reader Favorites in 2015: Year in Review

20151222 Subscriber Reads

Subscribers in 2015 gravitated to articles about fundraising, particularly the mysteries behind it.

What makes donors tick on a psychological level? How is the next generation of wealth, centered in Silicon Valley, thinking about giving? How do you get money from philanthropists with donor-advised funds?

Also on readers’ minds: how to hire and retain fundraisers — and how much to pay them.

Below, see the 10 stories that our subscribers read most online.