Subscribers in 2015 gravitated to articles about fundraising, particularly the mysteries behind it.
What makes donors tick on a psychological level? How is the next generation of wealth, centered in Silicon Valley, thinking about giving? How do you get money from philanthropists with donor-advised funds?
Also on readers’ minds: how to hire and retain fundraisers — and how much to pay them.
Below, see the 10 stories that our subscribers read most online.
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NewsScientists to Charities: You’re Doing It All Wrong
Researchers say a poor understanding of donor behavior costs nonprofits money. -
Advice
What Donors Want to Hear Before a Fundraiser Seeks a Big Gift
Interviews with more than 50 multimillion-dollar donors show too little focus on the goals and values of philanthropists. -
News
Ford Shifts Grant Making to Focus Entirely on Inequality
America’s second biggest grant maker will also double the share of grants it gives for operating support. -
News
Silicon Valley vs. Philanthropy
Charities are clamoring for the support of tech moguls, whose elusive giving patterns may fundamentally change the nonprofit world. -
News
Salary Survey Finds Fundraiser Pay Tops $2 Million
Others have high compensation, too, but in many cases base salaries are only part of the reason. -
Advice
An Answer to Fundraiser Turnover in ‘Pay for Performance’?
The University of Pittsburgh introduced a five-step salary scale, based on certain targets and metrics, that is intended to provide a clear career path for fundraisers. -
Philanthropy 50
Young Tech Donors Take Leading Role in Philanthropy 50
Twelve of America’s most generous donors, including Jan Koum, the 38-year-old founder of the messaging company WhatsApp, are in Silicon Valley and beyond, and many are under 40. -
News
In Search of Great Fundraisers: Who’s Got the Right Stuff?
With the shortage of fundraisers putting giving goals at risk, nonprofits retool and reimagine the profession. -
2014 Editor's Picks
The Hottest Fundraising Tactics and Trends of the Last Year
From complex big-data “relationship mapping” to basic messaging strategies, here’s a roundup of The Chronicle’s most sought-after advice in 2014 for getting more cash from existing donors and finding new ones. Also, advice on fundraising careers. -
News
Mystery Money: the Art of Seeking Gifts From Donor-Advised Funds
Billions of dollars are available, but the lack of a paper trail makes it difficult for nonprofits to target pitches. Here are ways to cut through the fog.
