Required Reading for Running a Capital Campaign

While capital campaigns have historically been the province of large charities and major institutions like universities and hospitals, in recent years they’ve become increasingly common among nonprofits of all sizes.

These drives, intended to raise a large amount of money over a set number of years — often to construct a building or increase an endowment — have become far more ambitious and frequent. It’s not uncommon for an organization to begin planning a new campaign before the current one has ended. Though this may have drawbacks, like donor fatigue due to frequent appeals, these intensive campaigns remain popular and effective ways to meet fundraising needs.

Below we’ve collected a series of articles to help your organization plan, market, and complete a successful capital campaign.

Editor’s note: Chronicle tool kits are updated on an ongoing basis as new advice becomes available.