As the generation born between the World War II and the mid-1960s ages, fundraisers need to be aware of baby boomers’ specific interests and changing needs. Creative events, gift alternatives, planned-giving options, customized appeals, and sustained relationships can draw them to your organization and its mission.
Use this list of Chronicle resources to guide you.
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NewsBaby Boomers Poised to Give $8 Trillion, Study Says
They also are much more likely than their parents to scrutinize the recipients of their donations and get into the specifics of how their money will be used. -
Fundraising
To Lure Baby-Boomer Donors, Charities Must Prove Their Results
Older donors want opportunities to provide their skills, not just their money, and want to know their gifts make a difference. -
News
Charities Vie for Boomers’ Planned Gifts
The graying of America spurs nonprofits to hire, hustle, and wield humor to help woo donors. -
Giving
Surge of Remainder Trusts Seen as Baby Boomers Age
The approach could regain popularity as a result of tax changes and rising income. -
Philanthropy 400
Charities Seek to Attract More Boomers as They Mull Retirement Plans
Donor-advised funds and community foundations see a surge in donations, especially from people in their 50s and 60s. -
News
Seismic Changes Are Ahead for Charities as Americans Age
As the population grows older, charities of all kinds will confront changing needs for services and will need to alter the way they raise money. But few groups are preparing for the inevitable.
