Online fundraising is hard, but smart charities have shown that it can done successfully with innovative thinking and smart planning. This special report highlights nonprofits that are particularly good at it, and their secrets of success.
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AdviceBest of Online Fundraising: Tactics That Work
The Chronicle asked experts and readers to identify charities that stand out in their use of the Internet to gain support and sell their causes. -
Advice
GoFundMe President Shares Secrets of Billion-Dollar Success
David Hahn offers tips on what kind of campaigns work best and how nonprofits can maximize their chances of reaching their goals. -
Advice
Focus on Mobile — but Forget the App — to Raise More Cash
Some charities like the Audubon Society have found ways to further their mission by creating an app, but experts say most nonprofits should focus on building a better mobile site. -
Opinion
Opinion: How Technology Transformed the Audubon Society
The conservation group’s president says its digital upgrade shows how venerable charities can leave old, slow, and ineffectual communications methods behind. -
News
Email and Monthly Giving Boost Online Revenue 19%, Study Finds
Online giving remains a minority portion of fundraising at most nonprofits, but it’s growing rapidly, according to marketing firm M+R. -
News
Nonprofits Need to Boost Digital-Strategy Efforts, Report Says
A survey shows that only 61 percent of nonprofits have at least one staff member dedicated solely to digital strategy, and 52 percent have at least two. -
News
Share of Donors Giving by Mobile Devices Up 80% Since 2013
New data shows the speed with which American adults are adopting smartphones and tablets. -
Advice
Corrected: Online Giving to Network for Good Down 2.3% in February
But the number of donors increased 0.1 percent compared with the same month in 2017. -
Tool Kit
How to Start with Online Fundraising
What you need to know to raise money through your website, email, and social media. -
Tool Kit
A Beginner’s Guide to Crowdfunding
Tips and advice to motivate people to give online directly to your project. -
Tool Kit
On Give Local America Day: How to Plan and Participate in a ‘Giving Day’ Event
Case studies, tips, and tools to help your nonprofit make the most of a 24-hour crowdfunding campaign. -
Advice
Tools to Schedule and Plan Your Social-Media Outreach
Nonprofit social-media experts offer advice on which programs to use to take the stress out of posting online.
