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Many nonprofits face a fundraising crossroads as Americans’ support for charity erodes. In this special report, the Chronicle examines the problem and considers what has to change.
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NewsNonprofits Plan for an Uncertain Future as Fewer Americans Give to Charity
The major-gift-fueled rise in overall dollars donated is masking a fundamental shift in philanthropy: The share of people who give is dropping across all demographics. Are fundraisers doing enough to lock in tomorrow’s donors? -
Advice
Public Radio Steals a Page From Politics to Land 300,000 New Donors
Neighborhood canvassing using demographic data has netted new, relatively young supporters for 14 stations. -
Advice
Support for Charities Is Narrowing. Here’s How to Fight Back.
Experts suggest ways to maintain and expand your donor base. -
News
In Search of … America’s Missing Donors
See the country’s declining rate of charitable giving by age, income, education, marital status, and religion.
