The New Frontier of Data and Fundraising

Amy Schwab Lampi is associate director of development at Houston’s Alley Theatre, which is using cutting-edge analytics to tweak fundraising techniques and draw major gifts.

The Chronicle explores innovative ways nonprofits are using data analysis to find donors and gifts. Plus: data tools of the future, tips and advice for getting started with data, and more.

News

Data and the Search for Big Donors

By Nicole Wallace

How fundraisers crunch numbers, sift Facebook chatter, and analyze their results to learn exactly what donors want.
News

The Future of Fundraising and Data Analytics: Two Ideas

By Nicole Wallace

Ideas that analysts noodle around with today could become the cutting-edge approaches of tomorrow. Here are two still largely on the drawing board.
Advice

Using Data to Advance Fundraising: Advice From the Experts

By Nicole Wallace

Start small, look for differences among groups of donors, and other first-steps to find new ways to appeal to donors.
Advice

Finding the Best Donors Through Data Cooperatives

By Avi Wolfman-Arent

Donor-sharing services have reshaped acquisition in the last five years.
Tool Kit

How to Use Data to Advance Fundraising

With smart analysis, nonprofits can use the information in their donor databases to boost the amount of money they raise.