Chronicle photograph by Julia Schmalz
Charities are stepping up efforts to help their supporters bring in new donors. A special report from The Chronicle gives you examples of what’s working, explains the tools you need, and provides guidance on how your charity can get started.
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NewsNew Wave of Technology Helps Expand Power of Online Fundraising
Charities are stepping up efforts to help their supporters raise money from friends. While the amount of money raised is still relatively small, the tactics help nonprofits expand their web of connections to potential donors. -
Advice
What Nonprofit Newsrooms Can Teach Charities About Online Engagement
ProPublica and the Texas Tribune offer practical lessons on building ties with an information-hungry audience. -
News
In Building Movements, Don’t Forget About Email
Facebook and Twitter are important, but the Women’s Marches and other activist campaigns prove that an older form of electronic technology still has power to motivate followers, says Brian Young of Action Network. -
News
Free Tool Helps Nonprofits Draw More Social-Media Fans
Facebook’s CrowdTangle tracks the performance of all an organization’s social-media accounts, and savvy nonprofits can use the data to boost fundraising. -
Opinion
Opinion: Building Online Communities Is Key to the Future of Nonprofits
Connecting donors and beneficiaries online helps charities reach more people in need while forging stronger bonds with their supporters, says Katie Bisbee of DonorsChoose.org. -
News
Online Revenue Jumped 14% for Charities in 2016, Study Says
Email fundraising and monthly giving continued to grow in 2016, and nonprofits spent more on digital ads. -
News
Charity Athletic Events Decline in Revenue for 4th Straight Year
Runs, walks, and cycling events have grown more popular but not necessarily more lucrative, a study finds. -
Advice
6 Tips to Help Supporters Raise Money From Friends
Experts offer advice on how to build strong peer-to-peer fundraising campaigns. -
News
Stars Align for Small Charities to Raise Big Money Online
Several for-profit companies are making it easy for nonprofits to connect with A-list celebrities for digital campaigns. But there are pitfalls, and it’s often not clear who benefits the most. -
News
Facebook Adds Video Fundraising Feature to Compete With YouTube
The move comes as the company tests additional ways to bolster its role in “peer-to-peer” fundraising done by individual supporters on behalf of nonprofits.
