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Tips and Tools for Building Strong Peer-to-Peer Fundraising Programs

Enlisting supporters to ask friends, family members, and colleagues to give to your cause — commonly called peer-to-peer fundraising — can help nonprofits expand their networks, raise much more money, and build a community around their causes.

Relying on volunteer fundraisers “takes the power of the relationship you have with your supporters and allows it to be multiplied,” says David Hessekiel, president of the Peer-to-Peer Professional Forum.

From charity walks, runs, and cycling events to creative online campaigns and do-it-yourself fundraisers, these campaigns take many forms. We’ve collected advice and tools to help your organization build a peer-to-peer program that attracts supporters and retains them from one campaign to the next.