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Tomorrow’s Donors

Tomorrow’s Donors Section Feature

The giving landscape is changing rapidly as young people mature and the population gets more diverse. Explore the stories and data below to learn what charities need to do now to flourish later.

  • The National Parks Conservation Association now works in cities as part of a long-term plan to seek more diverse support. Here, staff members take local kids on a canoe trip down Washington’s Anacostia River.
    Tomorrow's Donors

    Raising Money in a Changing World

    By Nicole Lewis
    As the American population undergoes dramatic demographic shifts, charities will have to learn more about burgeoning minority groups to survive.
  • Katherine Lorenz, the 34-year-old president of the Cynthia and George Mitchell Foundation, on a visit to Sierra Leone.
    Tomorrow's Donors

    Growing Up to Give

    By Ben Gose
    People in their 20s and 30s already donate a third of the money raised by charities, and nonprofits that engage them now will reap the rewards later.
  • Tomorrow's Donors

    Want Unrestricted Gifts? Ask Older Donors

    By Ben Gose
    People in their 70s and older like to work out their donations by meeting in person with fundraisers, but technology can still be a means of building relationships.
  • Keith Shannon (left) and Linsey Mills (right) are members of a North Carolina giving circle that supports local charities like Community Success Initiative, led by Dennis Gaddy.
    Tomorrow's Donors

    Blacks Build Ties Through Giving Circles

    By Eric Frazier
    Groups of African-Americans pool their money and research worthy grass-roots charities that sometimes end up getting the attention of community foundations.
  • Ron Montoya, a businessman who supports many local charities in Denver, led the effort to create the new Latino Community Foundation of Colorado.
    Tomorrow's Donors

    Many Ways to Tap Into Hispanic Generosity

    By Jennifer C. Berkshire
    Hispanics have a tradition of helping each other financially, but organized philanthropy is new to them.
  • David Chun and Audrey Yamamoto of the Asian Pacific Fund visit Korean American Community Services.
    Tomorrow's Donors

    Bright Prospects for Asian-American Giving

    By Michael Anft
    Many more young Asians have white-collar jobs than their parents, but those who have assimilated may need to be encouraged to develop a stronger interest in their backgrounds.
  • Sheena Wright is reviving the United Way of New York City's long-dormant Women's Leadership Council and hiring new fundraisers to attract women business executives.
    Tomorrow's Donors

    Women Take an Activist Path to Philanthropy

    By Maria Di Mento
    They want a depth of knowledge before donating, but they recoil at pressure tactics.
  • Todd Stiefel, founder of the Stiefel Freethought Foundation
    Tomorrow's Donors

    Pitching Causes to Secular Supporters

    By Debra E. Blum
    Donors without religious ties, a fast-growing part of the population, don’t like preachiness or feeling manipulated.
  • Noah Drezner
    Tomorrow's Donors

    Emerging Data on How Gays Give

    By Raymund Flandez
    Some gay and lesbian donors want to know that the institutions that slighted them in the past will make amends.
Fundraising from IndividualsMass FundraisingExecutive LeadershipInnovation