The nonprofit sector is facing a defining moment. Economic and funding uncertainty, shifting donor behaviors, and rising acquisition costs have made it harder than ever to engage supporters and sustain impact. At the same time, how people give is evolving—trust is shifting from institutions to individuals, and the most powerful fundraising moments happen through personal connections rather than traditional channels.
Relying solely on your own outreach is no longer enough. To thrive in this changing landscape, nonprofits must tap into new channels—meeting supporters where they’re already advocating, sharing, and inspiring others to take action. GoFundMe is making this easy with free tools like Nonprofit Pages, GoFundMe Profiles, and a new Streaming Widget.
A New Era of Nonprofit Fundraising
Expanding your reach doesn’t have to mean expanding your workload. For nearly 15 years, GoFundMe has been at the forefront of large-scale fundraising, giving us unique insight into how people engage with causes they care most about. We’ve supported over 70,000 nonprofits, and last year alone, over $130 million was raised on GoFundMe for charities. At the same time, we’ve watched technology, social media, and creators reshape the giving landscape—offering nonprofits new ways not only to adapt but to lead the way.
At the heart of this transformation is GoFundMe’s community of 190 million —people supporting each other and causes they care about. They are driven to inspire others to give, amplifying the reach of every dollar contributed. This makes GoFundMe a powerful and free earned channel for every nonprofit—where nonprofit advocates are already active, sharing their passion, and bringing in new supporters organically.
Ensuring Visibility for Nonprofits
Ensuring your nonprofit is easily discoverable allows more supporters to find and connect with your mission.
The first step to tapping into the power of collective action on GoFundMe is ensuring your organization is easy to find. Nonprofit Pages provide a free dedicated space to share your mission and connect with new supporters. Chances are, there’s already a community rallying around your cause—you just need to be more visible to them.
One of the nation’s leading LGBTQ+ organizations has already seen over 300 fundraisers created on their behalf through GoFundMe, with more than 5,000 donors contributing— much of this activity has happened organically without significant energy and time from the organization’s team. This is the power of community-driven giving. By claiming a Nonprofit Page on GoFundMe, organizations can gain visibility into these grassroots efforts, access donor names, emails, and donation amounts, and build direct relationships with the passionate advocates already supporting their mission. Beyond this, having a Nonprofit Page empowers supporters with a new way to drive impact. Not only can individuals donate directly to your organization, but they can easily launch their own fundraising on behalf of your nonprofit.
Organizations like Cure Sanfilippo Foundation have already leveraged Nonprofit Page, connecting with new audiences they wouldn’t have reached through their owned strategies alone.
“The more ways people can find out about Cure Sanfilippo Foundation, the happier we are. Having our GoFundMe nonprofit page makes it possible for families to connect with us in a place where they might already be, find resources, fundraise for their own treatments, and donate to continue our fight for a cure,” says Katie Walton, VP of Marketing for the organization.
Nonprofit Pages not only make it easier for new supporters to find you via search on GoFundMe but also through search engines like Google. Nonprofit Pages also give organizations access to GoFundMe’s best-in-class fundraising technology, built on nearly 15 years of experience as a trusted leader in digital giving. This experience has led us to create optimized checkout pages designed to maximize conversion, unmatched stability and reliability, built-in opportunities to share content and engage supporters, and exceptional privacy and security to protect donor data and nonprofit integrity. All of this is backed by hundreds of dedicated software engineers, continuously innovating to support the success of your nonprofit’s mission. This is just the start—we’re building a future where nonprofits can unlock even more opportunities to rally support and raise funds with ease. Soon you’ll see innovations designed to supercharge nonprofit fundraising across the GoFundMe ecosystem, making it easier than ever to connect with the people who believe in your mission.
Helping Nonprofits Tap Into Their Most Powerful Advocates
The way people build trust is shifting—individuals now hold more influence than institutions. At GoFundMe, we’re embracing this change with GoFundMe Profiles, a space where people can spotlight the organizations they support and mobilize their networks to drive more impact. These Profiles go beyond individual contributions, capturing the multiplier of generosity by showing how many others were inspired to give through the sharing of a direct impact link.
For nonprofits, GoFundMe Profiles create a powerful opportunity to reach new audiences through the voices of those who already believe in your mission. When people share their donations, fundraisers, and causes, their networks take notice—building trust and inspiring action in a way that institutions alone can’t. Even top influencers are using GoFundMe Profiles to rally support, like Jimmy Darts, who has mobilized nearly 60,000 people to give, or Paris Hilton, who proudly showcases her commitment to nonprofits like Pasadena Humane Society and Baby2Baby. But it’s not just about celebrities and creators—it’s about your most passionate supporters. Your everyday donors, your biggest champions, and even your own team members who can now spotlight their support, creating a ripple effect of trust and engagement that brings new donors into your mission.
Meeting Supporters Where They Are
Social media and emerging digital platforms are transforming the fundraising landscape, but for many nonprofits, especially those with small teams, keeping up can feel overwhelming. That’s why we built GoFundMe’s streaming widget—a tool that allows both nonprofits and, just as importantly, creators to seamlessly integrate fundraising into their livestreams on platforms like Twitch and YouTube. With the option to choose from custom donation overlays, goal trackers, and live contribution alerts, fundraising becomes more interactive, engaging, and rewarding for supporters.
Take Tess Bohne, a Taylor Swift live streamer who used GoFundMe’s streaming widget to rally the Swiftie community and raise over $35,000 for Coburn Place, a nonprofit supporting domestic violence survivors. Her initial goal was $13,000, but with the power of real-time engagement, she quickly surpassed it—turning her platform into a force multiplier for good.
The future of fundraising
The giving landscape is evolving, and nonprofits have an opportunity to evolve with it. With a community of 190 million people on GoFundMe, there is a vast audience actively looking to support causes like yours. The challenge is no longer just about fundraising—it’s about visibility, connection, and meeting supporters where they already are. By tapping into earned channels, harnessing the power of social influence, and leveraging tools designed to expand reach, nonprofits can break free from the limitations of traditional fundraising and unlock new pathways to impact.
At GoFundMe, we are committed to building more solutions that make fundraising easier, more effective, and more accessible—so you can focus on what matters most: advancing your mission. With the launch of Profiles, Nonprofit Pages, and a focus on continued innovation, we aim to help nonprofits like yours connect with passionate supporters ready to take action. The audience is already here—now it’s time to make sure they see you.
