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Classy from GoFundMe

Classy, an affiliate of GoFundMe and Public Benefit Corporation, creates meaningful connections through giving by empowering nonprofits to take advantage of every opportunity to connect with donors and build lasting relationships. By connecting motivated donors to the causes they care about most through powerful and flexible technology, Classy transforms giving intent into measurable impact. Classy’s scalable technology provides better insights, faster engagement, and a superior giving experience. Since 2010, GoFundMe and Classy have helped individuals raise over $30 billion. For more information, visit www.classy.org.

Content from This Sponsor

  • Classy from GoFundMe

    190 Million People Are Looking to Help—We’re Ensuring They Find You

    By Arnie Katz, Chief Product and Technology Officer, GoFundMe February 24, 2025
    The nonprofit sector is facing a defining moment. Economic and funding uncertainty, shifting donor behaviors, and rising acquisition costs have made it harder than ever to engage supporters and sustain impact. At the same time, how people give is evolving—trust is shifting from institutions to…
  • Classy from GoFundMe

    How Digital Communities Are Driving Nonprofit Reach

    Soraya Alexander, president of Classy from GoFundMe December 11, 2024
    It seems the world of nonprofit fundraising has become consumed with the idea of community — recognizing its centrality in the work we do while lamenting its breakdown. I count myself among those fixated on understanding the trends and exploring what we can do about it; I shared some thoughts on…
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    Classy from GoFundMe

    What We Get Wrong About Community and Why It Matters

    by Soraya Alexander, President of Classy and COO of GoFundMe July 15, 2024
    The word “community” is having a moment in our sector right now. It feels like everywhere you turn, someone is talking about community-building and community-based fundraising.
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    Classy from GoFundMe

    The Return of a Community-Driven Fundraising Model in a Digital-First World

    By: Becca Gregory Segovia, Head of Marketing at Classy February 29, 2024
    Before the digital era, offline fundraising relied on the donor pyramid construct. Nonprofits thrived on deeply personal, community-driven interactions, fostering connections through storytelling, empathy, and shared purpose.
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    Classy from GoFundMe

    Combating the Generosity Gap: How Technology Can Find New On-Ramps and Scale Impact

    by Soraya Alexander, President of Classy and COO of GoFundMe September 25, 2023
    It’s not news that charitable giving is changing. Societal and economic shifts have contributed to a year-over-year decline in the number of donors and the amounts they contribute to the nonprofit sector. The pressure and complexities fundraisers face are real. There is, however, more to the story.
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    Classy from GoFundMe

    Donor Insights You Need to Know for Giving Tuesday

    This piece was written by Classy Senior Data Scientist Dr. Page Piccinini. October 19, 2018
    As nonprofits plan their year-end fundraising strategies, some have voiced a concern about participating in Giving Tuesday and the impact it might have on their larger, year-end goals. Some fear that participating in Giving Tuesday runs the risk of cannibalizing their year-end efforts. This has led…
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    Classy from GoFundMe

    9 Secrets to High Performing Teams

    Ellie Burke May 10, 2018
    While it’s said the sum is only as good as its parts, high performing teams can only achieve their greatest level of collective impact when they have an effective leader. And while you can learn leadership best practices in many ways, sometimes it’s most impactful to hear advice from people who are…