February 14, 2018
How to Run a Fundraising Campaign for Valentine’s Day and Other ‘Hallmark’ Holidays
To make the most of quieter fundraising periods, celebrate minor holidays. Here’s what some creative charities are doing.
February 13, 2018
How Fundraisers Can Help Donors Deal With Wall Street’s Wild Ride
February 01, 2018
Overview: A Communications Plan That Promises Less Work but More Supporters
A dedicated millennial volunteer and public-relations professional created a model for a nonprofit.
December 27, 2017
The Most Popular Resources from The Chronicle in 2017
Every week we publish new resources that help you do your job better and more efficiently. Here’s a list of the resources that drew the most clicks from our readers during the past year.
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December 15, 2017
Digital Appeals Are on the Rise, but Nonprofits Still Rely on Mail at Year’s End
Personalizing letters, using matching-gift promotions, and integrating print and online appeals are keys for holiday-season fundraising, experts say.
November 01, 2017
Digital Connection to Children Helps Compassion International Retain Donors
The international relief group makes a tech-savvy upgrade to the traditional pen-pal relationship between children and their sponsors.
October 24, 2017
How an Athletics Department Raised More Money With Targeted Mailings
Separating supporters by areas of interest and tailoring messages they receive helped one university raise more money and attract more donors.
October 10, 2017
4 Steps to Clearer Communications
Before year-end fundraising goes into high gear, take stock of your communications by answering key questions, simplifying your message, creating a clear call to action, and spreading the word.