Article
August 22, 2017

Mobile Advocacy Campaigns: How One Nonprofit Texts to Connect With Donors

Food & Water Watch uses text messages to inspire supporters to call their legislators.

Article
August 15, 2017

Keys to Crafting Appeals for a Broad Array of Donors

Fundraisers and marketing consultants share tips for producing materials with diverse audiences in mind.

Template
August 08, 2017

A Tool to Help Nonprofits Assess Volunteer-Run Fundraising Campaigns

A water charity developed a "decision matrix" that lays out in columns and rows the kind of backing the organization will provide for its supporters' DIY events.

Article
August 01, 2017

A Tool Kit for Creating a Powerful Visual Identity

Two branding strategists offer advice on the key questions to ask and the elements to consider in designing logos and communications that attract and engage donors.

Sponsor-Produced Resource

Optimizing your website for fundraising

Campbell & Co shows how your website’s architecture can influence donor behavior

Special Report
August 01, 2017

15 New Fundraising Ideas That Worked

The Chronicle staff reports on colleges, hospitals, social-service organizations, and other nonprofits that took a risk and got results. 

Article
August 01, 2017

15 New Fundraising Ideas That Worked, Part I

The 92nd Street Y excites donors with cool technology, a ballet steals an airline tactic, and more.

Article
August 01, 2017

15 New Fundraising Ideas That Worked, Part II

Inside a “textathon,” the ultimate day planner for gift officers, and benefit parties where food steals the show. 

Article
June 27, 2017

5 Reasons Your Communications Strategy Should Include Editorial Boards

Editorials and op-ed columns can influence public perceptions of your cause. Engaging with the people who write and edit them makes it more likely they will consider your perspectives and proposals before they publish.

Article
June 20, 2017

How to Shape Your Fundraising to Reach Donors of Different Ages

Fundraisers and researchers discuss how to keep aging donors in the fold while also appealing to millennials and Gen Xers.

Article
June 08, 2017

6 Things Charities Should Know About America’s Shifting Demographics

As of the 2010 census, the under-5-year-old population was already majority-minority, and other facts about the rapid changes taking place in the United States.

Sponsor-Produced Resource

Directory of Services: Find Products and Services to Help Support Your Mission

The Directory is a digital resource that helps you connect with vendors who help nonprofit organizations accomplish their fundraising goals and support their organizational strategy.