Article
February 14, 2018

How to Run a Fundraising Campaign for Valentine’s Day and Other ‘Hallmark’ Holidays

To make the most of quieter fundraising periods, celebrate minor holidays. Here’s what some creative charities are doing.

Article
February 13, 2018

How Fundraisers Can Help Donors Deal With Wall Street’s Wild Ride

A healthy ‘correction’ or the start of the next economic downturn? While we wait to see what February’s stock-market volatility means, experts offer advice for quelling jitters.

Article
February 01, 2018

Overview: A Communications Plan That Promises Less Work but More Supporters

A dedicated millennial volunteer and public-relations professional created a model for a nonprofit.

Article
December 27, 2017

The Most Popular Resources from The Chronicle in 2017

Every week we publish new resources that help you do your job better and more efficiently. Here’s a list of the resources that drew the most clicks from our readers during the past year.

Sponsor-Produced Resource

Are you leveraging your donor data across all channels?

Find out how you can use data from online giving, your web traffic, peer-to-peer and events to cultivate major donors by using an integrated CRM solution. Download the white paper from CharityEngine to learn about the benefits of an integrated CRM.

Article
December 15, 2017

Digital Appeals Are on the Rise, but Nonprofits Still Rely on Mail at Year’s End

Personalizing letters, using matching-gift promotions, and integrating print and online appeals are keys for holiday-season fundraising, experts say.

Article
November 07, 2017

8 Behaviors a Nonprofit Should Master

Here's how to communicate your mission and distinct culture.

Article
November 01, 2017

Digital Connection to Children Helps Compassion International Retain Donors

The international relief group makes a tech-savvy upgrade to the traditional pen-pal relationship between children and their sponsors.

Article
October 24, 2017

How an Athletics Department Raised More Money With Targeted Mailings

Separating supporters by areas of interest and tailoring messages they receive helped one university raise more money and attract more donors. 

Checklist
October 10, 2017

4 Steps to Clearer Communications

Before year-end fundraising goes into high gear, take stock of your communications by answering key questions, simplifying your message, creating a clear call to action, and spreading the word. 

Checklist
October 05, 2017

7 Steps to Running a Crowdfunding Campaign After a Tragedy

You have to move quickly, set up efficient communication channels, and find a strong leader. 

Sponsor-Produced Resource

Optimizing your website for fundraising

Campbell & Co shows how your website’s architecture can influence donor behavior