June 17, 2016
Podcast: A PR Leader’s Tips on Communicating for a Cause
Jack Leslie, chairman of Weber Shandwick, discusses the public-relations firm’s "Civility in America" report and building effective cause-based marketing strategies.
Donations by credit card are often 20% larger than non-credit card gifts
Discover how to increase the ease and efficiency of credit card processing. Maximize donations while minimizing the time and resources spent completing these transactions. Download the white paper from DonorPerfect to learn best practices for success.
May 02, 2016
Best of Online Fundraising: Tactics That Work
The Chronicle asked experts and readers to identify charities that stand out in their use of the Internet to gain support and sell their causes.
April 06, 2016
How to Persuade Grant Makers Your Program Is Sustainable
When evaluating proposals, foundations often want to know how a program will survive after the donation is spent. Here a consultant offers advice and shares a sample case for sustainability.
April 04, 2016
News About Small Prior Gifts Prods Reluctant Donors to Give
Fundraisers may gain from mentioning a modest previous donation early in the solicitation process, according to a University of Pittsburgh study.