Article
September 19, 2017

A Key to Getting Corporate Money? Find Employees to Champion Your Cause

Corporate philanthropy increasingly takes its cues from "employee resource groups," which get direction from individual staffers passionate about charitable causes.

Article
September 12, 2017

How to Connect With Wealthy Young Donors

To inspire rich millennials to give, be prepared to listen and introduce them to philanthropic mentors.

Data
September 11, 2017

August Sees Spike in Online Giving to Network for Good

The total rose 81 percent over July and 73 percent over August of last year. The number of donors more than doubled.

Article
September 07, 2017

5 Smart Fundraising Tips From Wealthy Donors

Rich people are often bombarded with gift requests. The Chronicle mined its recent coverage for the best suggestions on how fundraisers can elevate their organization’s pitch above the din.

Sponsor-Produced Resource

Develop messaging to inspire donors

Campbell & Co shows how online surveys can help you maximize your investment in marketing collateral

 

Article
August 29, 2017

Cultivating Diverse Donors Requires Cultural Sensitivity and Common Sense

Cast aside assumptions and stereotypes, but don’t ignore a donor’s cultural background.

Template
August 24, 2017

How to Find Big Donors Among the Women in Your Database

A prospect-research expert provides tips for the hunt for major gifts. The piece includes Readiness Checklists to help you identify prospective female donors — both within your database and elsewhere.

Article
August 15, 2017

Keys to Crafting Appeals for a Broad Array of Donors

Fundraisers and marketing consultants share tips for producing materials with diverse audiences in mind.

Article
August 04, 2017

Group Offers New Online Practice Test for Fundraising Certification

The goal is to give fundraisers a sense of confidence before taking the four-hour, 200-question credentialing exam.

Article
July 28, 2017

Celebrating Success: How Fundraisers Mark Accomplishments

Symbolic traditions, surprise parties, and specialty drinks are some ways you told us your organizations recognize achievements.

Article
July 13, 2017

Case Study: How a Volunteer-Led Grass-Roots Campaign Sparked Big Giving Among Women

Dartmouth College officials were dubious, but the effort netted gifts of $100,000 or more from 114 alumnae.

Sponsor-Produced Resource

Optimizing your website for fundraising

Campbell & Co shows how your website’s architecture can influence donor behavior