Article
June 20, 2017

How to Shape Your Fundraising to Reach Donors of Different Ages

Fundraisers and researchers discuss how to keep aging donors in the fold while also appealing to millennials and Gen Xers.

Article
June 15, 2017

Silicon Valley Success Stories Upend Traditional Fundraising

Top-flight universities and fast-growing pledge networks are winning over entrepreneurs, hoping for big gifts when start-ups strike it rich.

Article
June 08, 2017

6 Things Charities Should Know About America’s Shifting Demographics

As of the 2010 census, the under-5-year-old population was already majority-minority, and other facts about the rapid changes taking place in the United States.

Article
June 07, 2017

Fundraising for Deans: A Primer 

What every academic leader needs to know about cultivating donors, asking for money, and landing the big gift.

Sponsor-Produced Resource

Optimizing your website for fundraising

Campbell & Co shows how your website’s architecture can influence donor behavior

Data
June 06, 2017

40% More Donors Gave Online in May Via Network for Good

Nearly 168,000 people made contributions last month through the site, far more than the 126,000 who gave in May 2016.

Article
May 31, 2017

Tips on How to Get Endowment Gifts

Veteran fundraisers share advice on cultivating donors who will invest in your nonprofit's future.

Article
May 23, 2017

3rd U.S. Red Nose Day Makes Big Bet on Facebook Fundraising Tools

The Bill & Melinda Gates Foundation is matching up to $1 million in donations made to the event through the social network.

Article
May 16, 2017

Case Study: Are You Ready for an Endowment Campaign?

How a United Way chapter took the plunge and raised $40 million.

Article
May 09, 2017

Women Show Big Generational Divide in Giving, Study Says

Baby-boomer women are much more confident and strategic in their giving than millennial women, who often cite emotional factors, according to data from Fidelity Charitable.

Tool Kit
May 09, 2017

Understanding and Tapping Into Donor-Advised Funds

These philanthropic accounts have become the preferred giving vehicle for many donors. Use this collection of articles and other resources to learn how charities can connect with fund holders.

Sponsor-Produced Resource

Develop messaging to inspire donors

Campbell & Co shows how online surveys can help you maximize your investment in marketing collateral