December 04, 2015

How to Convert Year-End Online Visitors to Donors

In this episode of “What’s the Big Idea?” Richard Levy of Give2gether discusses the science of year-end giving and what organizations can do to increase donations.

Mr. Levy says nonprofits should streamline the transaction process by requiring less information on a donation form and show off the nonprofit’s mission to convert online visitors to donors. A combination of both tactics can triple conversion rates, he says.

Listen to the full podcast for examples of successes.  


Allison Fine, a nonprofit leader, author, and expert on technology and communications, discusses research from other fields that applies to nonprofit work. Ms. Fine incorporates suggestions and questions from readers into her podcasts and invites you to email her at Look for new installments once a month.