April 15, 2015

How to Keep the Donors You Have

Listen to this podcast on your phone or tablet: Subscribe to Fundraising Fundamentals on iTunes

Attracting new donors often gets a lot of attention, but not retaining donors can be costly for nonprofits, according to experts and recent studies.

In this episode of Fundraising Fundamentals, learn simple, cost-effective steps that can increase your organization’s donor-retention rate.


Roger Craver, author of Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. He's on Twitter at @rogercraver.

Jann Schultz, senior director of integrated fundraising and communications at Project Hope. She's on Twitter at @jannschultz.

Tony Martignetti, a consultant, author, blogger, and host of Tony Martignetti Nonprofit Radio, talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.