In the conclusion of a two-part Fundraising Fundamentals episode on big events, Ruth Browne, CEO of the Arthur Ashe Institute for Urban Health, explains how her organization plans to reimagine its annual gala rather than scrapping the event entirely.
Ms. Browne says the challenge is learning how to break tradition and move forward. To do so, Susan Gabriel, senior associate at nonprofit consultancy Cause Effective, recommends doing more to engage board members in plotting a new course for galas.
“The people who feel that strong ownership of it or that investment in the event — bring them into the thinking process,” Ms. Gabriel says.
Listen to the full interview below.
Listen to part 1 of this episode here.
Tony Martignetti is the host of Tony Martignetti Nonprofit Radio and he video blogs at tonymartignetti.com. He talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.