"This is by far the most important thing we do," says David Zuchowski, president and CEO of Hyundai Motor America, of the company’s "Hope on Wheels" campaign that has raised $115 million for research into pediatric cancer.
In this segment from the Business of Giving, Mr. Zuchowski talks about how the company draws donors and why it elected to start its own nonprofit organization to direct and manage the cancer effort.
He is joined by Dr. Crystal Mackall, a pediatric oncologist at the National Cancer Institute and a member of the Hope on Wheels medical advisory committee, who outlines the special role private philanthropy plays as a complement to federal funding of cancer research.
Listen to the podcast here.