Five- and six-figure planned gifts are nothing unusual for major charities, but there’s no reason smaller organizations can’t also draw such donations.
In this month’s episode of Fundraising Fundamentals, development veteran and host Tony Martignetti explains four key steps small and midsized groups can take to catalyze their planned-giving efforts, starting with “bequest marketing” to promote inclusion of your organization in a donor’s will.
Listen to the full podcast below.
Tony Martignetti is the host of Tony Martignetti Nonprofit Radio and he video blogs at tonymartignetti.com. He talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.