While 80 percent of big donors wish to make $10 million-plus gifts to organizations that work on social change, only about 20 percent actually do. Most of their gifts go to big institutions like universities and hospitals.
In this segment from the Business of Giving, Chris Addy, a partner at the Bridgespan Group and a co-author of the article "Making Big Bets for Social Change," in the Stanford Social Innovation Review, explains the reasoning behind this "aspiration gap."
Mr. Addy discusses the lack of "shovel-ready opportunities" and what social-change groups can do to attract megagifts.
Listen to the podcast below.