With advances in digital media and technology, fundraisers are constantly searching for the most effective ways to communicate with donors and weighing which channels most warrant investment.
In this episode of Fundraising Fundamentals, digital-strategy consultant Peter Panepento digs into the results of "Fundraising in a Multichannel World," his recent study for The Chronicle of Philanthropy on how nonprofits are using and choosing from the growing menu of development tools.
Drawing on the survey of fundraisers from nonprofits of all sizes, Mr. Panepento, a former Chronicle web editor, talks about how charities are investing more in social media as a key way of engaging donors, even though it hasn’t yet proven effective in drawing dollars. He also shares some surprising findings, like the persistent popularity of direct mail in a digital world.
Listen to the full interview below.
Tony Martignetti is the host of Tony Martignetti Nonprofit Radio and he video blogs at tonymartignetti.com. He talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.