June 24, 2016

Podcast: Taking on Cancer at the Grass Roots

The Leukemia & Lymphoma Society raises more than $300 million a year with an average donation of just $75. Amassing that huge network of grass-roots backers has helped the New York State-based charity pump more than $1 billion into research that has "led to the discovery of virtually every modern therapy used to treat the blood cancers," says Louis DeGennaro, the society’s chief executive officer.

In this segment from the Business of Giving, Mr. DeGennaro talks about the charity’s success in drawing small donors to help it tackle blood cancers, the third-leading cause of U.S. cancer deaths. He also discusses the organization’s research grants to speed development of promising therapies and its First Connection program, which matches newly diagnosed patients and their families with survivors for personalized peer support.