Within five years, "online giving will be the majority of donations from individuals," says Bill Strathmann, chief executive officer of Network for Good.
So for nonprofits, the stakes of getting online giving right are high. In this segment from The Business of Giving, Mr. Strathmann talks about the biggest mistakes organizations make in doing digital fundraising.
He also discusses, the importance of turning new contributors into recurring donors, shares his perspective on Giving Tuesday, and offers a peek at new tools Network for Good has in store to help charities.
Listen to the podcast below.