Nonprofits that produce compelling videos may have a leg up over the competition. Research by Google indicates that donors spend more time watching videos on YouTube than do nondonors, especially in the weeks before making a contribution. And the number of donors using YouTube grew by 18 percent from 2014 to 2015, according to the 2015 study.
Whether you are new to creating visual clips or hoping to expand your video catalog, this collection of Chronicle resources can help you manage production, stretch your budget, and hit your communication goals.
Create Powerful Videos on a Small Budget
Video offers nonprofits a powerful medium to tell emotional stories that help inspire supporters to give to their causes. With an array of low-cost video tools available, many groups are starting to discover new ways to produce compelling videos without spending a lot of money.
Join The Chronicle of Philanthropy for a Webinar that will highlight cost-effective tactics and techniques that will help you create professional videos that your supporters will want to share with friends, colleagues, and others.
Aaron Bramley — co-founder of the charity Lights. Camera. Help. — will explain how to create compelling videos that will help your group raise money, recruit volunteers, and prompt them to take action.
We will also share examples of some of the best charity videos that attract and engage supporters, raise money, and thank donors.
September 14, 2016
A Tool to Plan a Compelling Nonprofit Video
Creating videos is more work than you might think. Here’s a guide to planning ahead to produce a great video and make the best use of it.
Tell a Powerful Story in Every Medium and Raise More Money
Join us to learn how to craft a compelling story that appeals to donors and adapt it to many different avenues of communication — from social networks to websites, video, email, and podcasts.