TOOL KIT
August 03, 2016

Advice on Attracting Diverse Donors

As the United States becomes increasingly diverse, nonprofits need to understand what appeals to donors from a variety of races and ethnicities. Learn how to take a more inclusive approach to raising money from this collection of Chronicle articles.

Article
September 14, 2017

How a Board Revamped and a New Junior Board Kick-Started Giving at LatinoJustice

A cadre of young new leaders brought fresh ideas — and more money — to an organization that dared to shake up its board membership and the way it operated.

Article
September 12, 2017

How to Connect With Wealthy Young Donors

To inspire rich millennials to give, be prepared to listen and introduce them to philanthropic mentors.

Article
July 13, 2012

Reaching Out to Diverse Donors: Pitfalls to Avoid

Charities need to listen and understand how donors think, especially as the number of racial minorities and same-sex couples are growing, says a marketing consultant.

Article
September 01, 2016

6 Steps to Attracting More Diverse Donors

Here’s how — and why — you should build an inclusive fundraising strategy and broaden your base of support.

Article
June 28, 2016

For Muslim Charities and Donors, Peak Giving Season Is Now

The holy month of Ramadan, which concludes July 5, means a flurry of giving by the  3.3 million American Muslims — a donor market largely untapped by non-Islamic nonprofits.

Webinar

How to Attract African-American Donors

Major demographic shifts are underway in the United States according to the latest census, and experts advise nonprofits to start planning now for a more diverse philanthropic landscape. African Americans are expected to make up 14 percent of the U.S. population by 2030, according to the most recent projections from the census bureau. Yet few nonprofits have figured out how to appeal to blacks and inspire them to give and get involved.

Join us to learn how nonprofits can cultivate ties to African Americans that will lead to more involvement and eventually more donations not just from blacks, but from a range of diverse supporters. 

Article
August 11, 2013

Raising Money in a Changing World

As the American population undergoes dramatic demographic shifts, charities will have to learn more about burgeoning minority groups to survive.

Article
August 11, 2013

Blacks Build Ties Through Giving Circles

Groups of African-Americans pool their money and research worthy grass-roots charities that sometimes end up getting the attention of community foundations.

Webinar

Build Ties with Diverse Donors

Today’s donors are more diverse than ever, and fundraising experts warn that traditional appeals and approaches don’t always resonate with Americans of all ethnicities. How well is your nonprofit connecting with donors of color?

Article
August 11, 2013

How to Raise Money From African-Americans

Focus on social causes and giving circles.

Article
August 11, 2013

Many Ways to Tap Into Hispanic Generosity

Hispanics have a tradition of helping each other financially, but organized philanthropy is new to them.

Article
August 11, 2013

How to Raise Money From Hispanics

Remember that Hispanics are not a monolithic group. They come from many cultures.

Webinar

How to Attract Hispanic Donors

Hispanics are one of the fastest growing segments of the population, according to the latest U.S. Census, and are expected to represent 27 percent of the U.S. population by 2045. Yet many nonprofits struggle to encourage Hispanic donors to give, in large part because it takes understanding a wide array of cultural backgrounds.

A few nonprofits have figured out how to connect with Hispanic donors. Join The Chronicle and nonprofit experts to learn how you can emulate this success.

Article
May 03, 2016

Operation Smile Courts Hispanics With Eye on Population Shift

With bilingual agents and Spanish-language ads, the children’s medical charity has cultivated a growing Latino donor base.

Article
August 11, 2013

Bright Prospects for Asian-American Giving

Many more young Asians have white-collar jobs than their parents, but those who have assimilated may need to be encouraged to develop a stronger interest in their backgrounds.

Article
August 11, 2013

Soliciting Minority Donors: Advice From Scholars of Giving

Fundraising staffs should be diverse and should learn how people of different racial and ethnic backgrounds think about giving.