TOOL KIT
February 27, 2015

An Introduction to Seeking Corporate Support

Corporate support comes in many forms, but it often stems from a common impulse: self-interest.

“Self-interest isn’t a bad thing,” says Itai Dinour, the former chief organizational advancement and alumni officer at City Year, a national-service charity in Boston focused on education.

It is, however, a foreign thing to many in the nonprofit world. The impulses that motivate donors and foundations—altruism, religious obligation, maximizing impact—are often secondary or tertiary concerns for corporate givers.

“Corporate giving is a business transaction,” says Kevin Martinez, vice president of corporate outreach at ESPN. “It’s not benevolent by nature. It’s a strategic investment.”

That doesn’t mean corporations care nothing about the world or that good intentions don’t motivate their giving. It does mean that when choosing between two causes, corporations with a strategic approach to giving tend to choose the one that most benefits their bottom line.

“You’ve got to bring something to the party,” says David Hessekiel, president of the Cause Marketing Forum.

The good news is that nonprofits can help for-profits in myriad ways. Charities can provide employee volunteer opportunities, help companies reach a desired demographic, improve a company’s brand, and even help them move product.

Below are links to content from The Chronicle that will help you increase corporate support for your organization's mission.

Article
February 27, 2015

What to Do Before Pitching a Potential Corporate Supporter

It all starts with research and a good story about how your organizations can help each other, experts say.

Article
February 27, 2015

6 Common Ways of Working with Companies

From corporate foundation grants to cause marketing, how your nonprofit can partner with a corporation to advance your mission.

Webinar

Corporate Grants and Partnerships: How to Form Lasting Ties

Get a firsthand look at how an innovative nonprofit successfully attracts steady streams of corporate support. You'll hear from a program officer at the Independence Blue Cross Foundation and the development director of an affiliated charity.

Checklist
March 03, 2015

How to Create a Meaningful 1st Experience for Corporate Volunteers

Even if they’re just painting walls, it’s an opportunity to start lifelong relationships.

Article
February 26, 2015

In a Corporate Partnership, the Donors Became the Messengers

DonorsChoose.org teamed with an insurance agency to raise money and help both groups gain access to a key audience.

Article
February 25, 2015

Inside One of America’s Largest Corporate-Nonprofit Partnerships

Walmart wanted to fight hunger, which is Feeding America’s mission. Together they’ve built a multifaceted relationship that now goes well beyond food donations.

Template
February 26, 2015

City Year’s Information Packet for Corporate Partnerships

How the organization communicates expectations, schedules, and more when working with a company.

Template
March 02, 2015

A Template for a Nationwide Corporate Cause-Marketing Partnership

What you can expect when entering a partnership with a company that operates in all 50 states.

Article
February 25, 2015

Tele-Volunteering Allows Corporate Volunteers to Give Back from Their Desks

A tutoring program attracts companies and volunteers by working around their schedules and allowing them to coach students by phone.