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October 01, 2015

Appealing to Women Donors

Research shows that women, whether wealthy or not, outpace men when it comes to charitable giving.

However, female donors respond to a different set of fundraising tactics than male givers do, and development professionals have been slow to design and perfect approaches for attracting and cultivating women donors.

Researchers, giving experts, and nonprofit leaders who have investigated successful methods for appealing to women donors have shared their insights and expertise with us in recent years.

We’ve collected here some of the best of that information. 

Article
June 01, 2016

Women Primed to Give Big — if Nonprofits Are Willing to Change

Women have the wealth and ambition to be a major force in philanthropy, but charities have to recognize and respond to big changes in the demographics of donors.

Article
June 01, 2016

Women to Watch

Here are some of the philanthropists putting their wealth, names, and smarts to work for good.

Article
May 17, 2016

Charity’s Push to Get Women Donors More Actively Involved Yields Big Gifts

A new Melinda Gates-backed venture taps female philanthropists for their talent as well as their wallets.

Article
October 07, 2015

What Women (Donors) Want: Cultivation and Stewardship Advice for Fundraisers

Experts share their tips for inspiring women to give money and time to your cause.

Article
May 24, 2016

Personal Experience Motivates Giving to Women’s Causes, Study Finds

Less than 15 percent of donors target areas that impact women and girls, according to research by the Women’s Philanthropy Institute at Indiana University’s Lilly School.

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October 08, 2015

How a Program for Women Donors Re-Energized Its Marketing Materials

The Women & Philanthropy program at the University of California at Los Angeles updated its brochure to reflect its new membership criteria and breathe new life into the program.

Article
August 11, 2013

How to Raise Money From Women Donors

Women don't give to improve their status. They're more interested in solving problems.

Article
August 11, 2013

Women Take an Activist Path to Philanthropy

They want a depth of knowledge before donating, but they recoil at pressure tactics.

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October 01, 2015

A Data Sheet From a Women's Giving Program

The Women & Philanthropy program at the University of California at Los Angeles (UCLA) maintains detailed donor profiles to build stronger ties with the women who give to the university.

Article
November 12, 2014

New Study Finds Unexpected Source of Giving: Young Women

Young single women who are not affiliated with a religion are far more generous than their older, secular counterparts.

Article
August 11, 2013

Charities Turn to Corporate America to Attract Women

Women are increasingly accumulating significant wealth, but what older and younger women want is not always the same.