Research shows that women, whether wealthy or not, outpace men when it comes to charitable giving.
However, female donors respond to a different set of fundraising tactics than male givers do, and development professionals have been slow to design and perfect approaches for attracting and cultivating women donors.
Researchers, giving experts, and nonprofit leaders who have investigated successful methods for appealing to women donors have shared their insights and expertise with us in recent years.
We’ve collected here some of the best of that information.
May 09, 2017
Women Show Big Generational Divide in Giving, Study Says
Baby-boomer women are much more confident and strategic in their giving than millennial women, who often cite emotional factors, according to data from Fidelity Charitable.
June 01, 2016
Women Primed to Give Big — if Nonprofits Are Willing to Change
Women have the wealth and ambition to be a major force in philanthropy, but charities have to recognize and respond to big changes in the demographics of donors.
May 17, 2016
Charity’s Push to Get Women Donors More Actively Involved Yields Big Gifts
A new Melinda Gates-backed venture taps female philanthropists for their talent as well as their wallets.
May 24, 2016
Personal Experience Motivates Giving to Women’s Causes, Study Finds
Less than 15 percent of donors target areas that impact women and girls, according to research by the Women’s Philanthropy Institute at Indiana University’s Lilly School.
October 08, 2015
How a Program for Women Donors Re-Energized Its Marketing Materials
The Women & Philanthropy program at the University of California at Los Angeles updated its brochure to reflect its new membership criteria and breathe new life into the program.
October 01, 2015
A Data Sheet From a Women's Giving Program
The Women & Philanthropy program at the University of California at Los Angeles (UCLA) maintains detailed donor profiles to build stronger ties with the women who give to the university.
November 12, 2014
New Study Finds Unexpected Source of Giving: Young Women
Young single women who are not affiliated with a religion are far more generous than their older, secular counterparts.