It can be challenging to manage numerous social-media networks, target different audiences effectively, and stand out from the competition online. Sometimes less is more, and a smarter strategy is one that focuses on using a few networks well rather than spreading your staff too thin.
We’ve gathered advice like this on a variety of social-media challenges — such as how to engage millennials and baby boomers and how to avoid common pitfalls — in this collection of resources to help improve your nonprofit’s social presence.
July 31, 2013
How to Build Communities on Social Media
Charities should throw themselves into discussions about their causes to build ties to potential donors on Facebook, Twitter, and elsewhere, say two nonprofit experts.
April 04, 2013
Why Charities Should Use More Kinds of Social Media
Don’t limit your organization to Facebook and Twitter. Encourage your whole staff to use a wide variety of social-media sites.
November 16, 2014
5 Falsehoods That Keep Nonprofits From Making the Most of Social Media
Nonprofits must stop worrying about crazy people online and instead focus on finding well-meaning people who want to help shape and support their cause, says the author of Matterness, a book released last week.
October 22, 2015
A 1-Month Plan to Fine-Tune Your Website
Set and meet goals for improving your website with this four-week plan and accompanying interactive chart that helps track and assess the most effective changes.
June 12, 2014
Simple and Effective Facebook Tactics for Nonprofits
Recycle your best posts and use tools that help coordinate email and social-media campaigns, say two digital-marketing experts.
April 22, 2014
How to Use Tumblr to Get Your Nonprofit Noticed by Potential Donors
Watch the recording of a live video tutorial on how nonprofits are using Tumblr: for fundraising, for blogs, as a website, and more.