TOOL KIT
January 27, 2016

Build a Stronger Social-Media Presence

It can be challenging to manage numerous social-media networks, target different audiences effectively, and stand out from the competition online. Sometimes less is more, and a smarter strategy is one that focuses on using a few networks well rather than spreading your staff too thin.

We’ve gathered advice like this on a variety of social-media challenges — such as how to engage millennials and baby boomers and how to avoid common pitfalls — in this collection of resources to help improve your nonprofit’s social presence.

Article
July 31, 2013

How to Build Communities on Social Media

Charities should throw themselves into discussions about their causes to build ties to potential donors on Facebook, Twitter, and elsewhere, say two nonprofit experts.

Article
March 28, 2014

How to Use Social Media to Connect With Older Supporters

Alejandra Owens, who works on digital strategy at AARP, shares tips on how to reach people over age 50.

Checklist
September 10, 2015

6 Ways to Use LinkedIn to Boost Fundraising

Fundraisers share their advice for collecting better data, connecting with board members’ networks, and more.

Article
February 09, 2014

Choose the Social-Media Networks That Fit Your Charity’s Goals

Knowing who uses what platforms and for what purposes can make outreach to supporters much more efficient.

Article
April 04, 2013

Why Charities Should Use More Kinds of Social Media

Don’t limit your organization to Facebook and Twitter. Encourage your whole staff to use a wide variety of social-media sites.

Article
July 25, 2013

How to Use Social Media to Rally Supporters

Learn the behind-the-scenes lessons from a social-media campaign that helped a Texas lawmaker derail an anti-abortion bill.

Article
November 16, 2014

5 Falsehoods That Keep Nonprofits From Making the Most of Social Media

Nonprofits must stop worrying about crazy people online and instead focus on finding well-meaning people who want to help shape and support their cause, says the author of Matterness, a book released last week.

Template
October 22, 2015

A 1-Month Plan to Fine-Tune Your Website

Set and meet goals for improving your website with this four-week plan and accompanying interactive chart that helps track and assess the most effective changes.

Article
June 12, 2014

Simple and Effective Facebook Tactics for Nonprofits

Recycle your best posts and use tools that help coordinate email and social-media campaigns, say two digital-marketing experts.

Video
June 10, 2014

How to Keep Your Staff Out of Trouble on Social Media

Watch the recording of a live discussion about establishing and enforcing a social-media policy.

Video
March 04, 2014

How to Use a Website Tracking Tool to Improve Fundraising

Watch a half-hour tutorial and discussion about analyzing how people use your website.

Video
April 22, 2014

How to Use Tumblr to Get Your Nonprofit Noticed by Potential Donors

Watch the recording of a live video tutorial on how nonprofits are using Tumblr: for fundraising, for blogs, as a website, and more.