Donors can be tricky. Some want frequent updates and lots of information, while others favor a more streamlined approach. Some want to see data demonstrating a nonprofit’s effectiveness; others prefer meetings that are less formal.
Here is a selection of resources from The Chronicle on building strong, smooth relationships with the big donors who provide critical support for your nonprofit.
August 18, 2015
Improvising While Fundraising: How to React to the Unexpected When Asking for Money
By incorporating techniques from improvisational theater, fundraisers can develop the flexibility and quick reflexes necessary to seal the deal.
June 11, 2015
Case Study: How One Food Bank Gives Wealthy Donors Just Enough Information
From its annual report to short and simple “Mission Moments,” Second Harvest Food Bank of Central Florida keeps its donors up-to-date in the ways they prefer.
January 19, 2016
Is Your Donor Reluctant — or Finished With You?
Fundraisers struggle with deciding when to break it off with a supporter who’s gone silent. The decisions are never easy, as the memory of a million-dollar-plus gift lingers.
May 26, 2016
How a Charity Made the Most of a Celebrity Supporter’s TV Appearance — After Years of Patience
The Fistula Foundation maximized a comedian’s decision to donate his winnings from Jeopardy.