TOOL KIT
May 19, 2016

How to Appeal to Gay and Lesbian Donors

 

As gays and lesbians gain ground on equality and become more active on social issues, fundraisers are gaining insights into the best ways to solicit them for donations.

Below is a collection of articles about how to write appeals that are sensitive and inclusive and anticipate the next steps for LGBT groups now that they’ve achieved marriage equality, and more.

Article
May 19, 2013

Raising Money From Gay Couples: Advice From the Experts

Establish an anti-bias policy for your organization and think hard about how to deal with tax deductions for couples whose marriages aren't recognized by the federal tax code.

Article
May 05, 2014

Gay-Rights Group Turns Activists Into Donors

The Human Rights Campaign used sophisticated data tools to figure out who among its activists to ask for money.

Article
August 11, 2013

Emerging Data on How Gays Give

Some gay and lesbian donors want to know that the institutions that slighted them in the past will make amends.

Article
October 02, 2015

Gay-Rights Focus Turns to Stopping Violence and Intolerance

With a favorable ruling from the Supreme Court on gay marriage, activists are setting their sites on transgender issues, fighting discrimination in places like Uganda, and getting more financial support.

Article
May 19, 2013

Same-Sex Couples Get New Attention From Fundraisers

With more states legalizing gay marriage, nonprofits see a source of new money—but some donors say they have been put off by a lack of sensitivity.

Article
July 01, 2013

After a Gay-Rights Victory, a New Challenge for Grant Makers

Foundations provided much of the critical support that helped grass-roots groups advance same-sex marriage, but now it's time to help charities push for full equality.

Article
November 03, 2014

Donors to Gay Causes Consider Their Next Steps

After a spate of legal victories on same-sex marriage, the next challenge could be employment discrimination, bullying and homelessness among gays, or many issues at once.