TOOL KIT
February 09, 2016

How to Attract Corporate Philanthropy

Many nonprofits seek corporate support to help increase awareness of their work, expand volunteer networks, and even attract new donors.

Yet the corporate-giving landscape can be confusing. Some companies have corporate social-responsibility departments; some have separate foundations for grant making; and in some cases, a nonprofit should approach the marketing department to pitch its cause.

The following resources offer advice on how to win support from companies to help you better navigate the world of corporate philanthropy.

Checklist
April 14, 2016

5 Steps a Nonprofit Should Take When Entering a Partnership With a Company

Nonprofit leaders offer advice on how to draft an agreement with a company that sponsors a corporate-volunteer event or a cause-marketing campaign.

Article
July 14, 2013

Winning Corporate Aid: Advice From Experts

Research companies you're interested in, show your results, and be ready to move quickly if the business decides to work with your charity.

Article
February 27, 2015

What to Do Before Pitching a Potential Corporate Supporter

It all starts with research and a good story about how your organizations can help each other, experts say.

Audio
March 25, 2016

Podcast: How Nonprofits and Corporations Can Join Forces

Daryl Brewster, chief executive of CECP, discusses the future of corporate social responsibility and how companies decide what causes to support.

Article
July 13, 2014

Luring Money From Business: Advice From Corporate Grant Makers

Enlist somebody who understands the company you want to court and find out what engages the corporation’s employees.

Article
August 27, 2014

Podcast: 3 Rules for Getting Gifts From Big Corporations

Show your passion, always mention your connections to the company, and avoid letters of inquiry, says the president of the Wells Fargo Foundation.

Template
March 02, 2015

A Template for a Nationwide Corporate Cause-Marketing Partnership

What you can expect when entering a partnership with a company that operates in all 50 states.

Template
February 26, 2015

City Year’s Information Packet for Corporate Partnerships

How the organization communicates expectations, schedules, and more when working with a company.

Article
October 09, 2015

Vodka, Dogs, and a Nonprofit Love Story

As the founder of Tito’s Handmade Vodka has raised money and awareness for a veterinary nonprofit in Texas, the groups have discovered they are bound by their ideals as well as their devotion to canines.

Article
February 02, 2016

How One NFL Team Helps Strengthen Local Nonprofits

The Philadelphia Eagles football team changed its approach to philanthropy to better share its assets with nonprofits. 

Article
July 27, 2015

Case Study: How a Company Picnic Raised $31,000 for Memorial Sloan Kettering

A Long Island perfume wholesaler raised more than $31,000 for Memorial Sloan Kettering Cancer Center with just a little assistance from the nonprofit.

Article
December 11, 2014

The Ups and Downs of Charity at the Checkout Counter

Our research indicates that, in general, checkout-donation efforts do not drive sales. But that’s not to say they don’t do good or have merit.

Article
July 13, 2014

Power to the People: Companies Hand Grant Decisions to Employees

Silicon Valley companies LinkedIn and VMware find a new recruiting tool in letting employees distribute thousands to charities.

Template
August 04, 2015

How a Hunger Charity Uses a Questionnaire to Vet Business Supporters

When a business approaches Stop Hunger Now with a partnership proposal, the nonprofit uses these questions to evaluate the offer.