How to Attract Midlevel Donors
Webinar
Cultivating Midlevel Donors: Beyond the Basics
Join The Chronicle of Philanthropy and nonprofit experts for a session that will show you how to create a positive experience for your midlevel donors.
Template
February 15, 2017
A Stewardship Plan for Midlevel Donors
The American Farmland Trust developed a simple tool for managing outreach to $1,000-plus contributors.
Checklist
March 17, 2016
6 Steps to Building a Program for Midlevel Donors
People who give $1,000 to $10,000 represent only 1 percent of donors at many charities, but they often give more than a third of the money raised. Here’s how to attract them to your nonprofit.
Article
September 16, 2015
Keys to Midlevel Donor Success: Collaboration and Engagement
Midlevel donors are an important but often overlooked source of gifts at many nonprofits.
Article
April 15, 2004
Money in the Middle
One group's appeals to midlevel donors tries to bring them closer to the organization's purpose rather than on plying them with trinkets and perks.
Article
May 16, 2010
Many Charities Are Doing More to Woo Donors of Middle-Size Gifts
Thanks to the economy and advances in technology, charities are starting to pay more attention to donors who don't give quite enough to get the extra perks lavished on those who give the largest sums.
Webinar
Donor Relations: Making the Most of Mid-Level Donors
Mid-level donors can fall through the cracks at nonprofits. Often these donors don’t get attention because they aren’t the responsibility of people who oversee big gifts or mass solicitations. Overlooking them could be a big mistake.
Article
May 21, 2010
Deciding Which Donors Merit Special Attention
Charities need to put more thought into which donors of midsize gifts should get special perks, says a fund-raising consultant.
Article
February 27, 2015
A “Non-Gala” Direct Mailing Gets a Big Response From Mid-Level Donors
The mailing, which featured paper dolls, had a response rate of more than 13 percent.
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