Midlevel donors can get overshadowed by major contributors to nonprofits. Although they make up only 1 percent of the donor pool, midlevel donors account for 34 percent of gifts, said Alia McKee, principal at Sea Change Strategies, in a Chronicle of Philanthropy webinar. Many middle donors become loyal supporters and represent significant potential, but only if nonprofits treat them well. This collection of resources can help you identify and nurture some of your most important supporters.
Cultivating Midlevel Donors: Beyond the Basics
Join The Chronicle of Philanthropy and nonprofit experts for a session that will show you how to create a positive experience for your midlevel donors.
March 17, 2016
6 Steps to Building a Program for Midlevel Donors
People who give $1,000 to $10,000 represent only 1 percent of donors at many charities, but they often give more than a third of the money raised. Here’s how to attract them to your nonprofit.
May 16, 2010
Many Charities Are Doing More to Woo Donors of Middle-Size Gifts
Thanks to the economy and advances in technology, charities are starting to pay more attention to donors who don't give quite enough to get the extra perks lavished on those who give the largest sums.
Donor Relations: Making the Most of Mid-Level Donors
Mid-level donors can fall through the cracks at nonprofits. Often these donors don’t get attention because they aren’t the responsibility of people who oversee big gifts or mass solicitations. Overlooking them could be a big mistake.